Boots drops £28 'miracle' face cream with 'noticeable results' to £10

Beauty shoppers are taking advantage of a deal on a face cream that offers people the chance to "look younger" within weeks. It's usually priced at almost £30, but a flash deal has made this "miracle" pot just £10.

Boots has slashed the price of the No7 Protect & Perfect Intense ADVANCED Day Cream from £27.95 down to £10 during the weekly Tuesday flash sale, where dozens of items are reduced to just £10. The cream, infused with SPF15, offers "advanced protection and 24 hours of hydration for visibly younger looking skin", according to the Boots website.

It goes on to claim that skin will look "instantly more radiant" after applying, with continued use leading to more results. Boots claim that, after two weeks, skin should "look younger" and a month of use will leave fine lines and wrinkles "visibly reduced." The website adds: "Rest assured the formulation of our advanced skincare products you have come to love remains the same giving you noticeable age-defying results."

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The Boots cream is said to be suitable for sensitive skin, and ingredients include hyaluronic acid that helps skin stretch and flex, reducing skin wrinkles and lines. There are similar moisturising day creams available for people looking for an alternative, such as Dr H Hyaluronic Acid Anti-Ageing Day Moisturiser (Debenhams, £18.75, down from £220) and L'Oreal Paris Revitalift Filler SPF 50 Day Cream (Superdrug, £14.99, down from £29.99) , but No7 fans are taking advantage of this deal to stock up on their supplies.

The cream has an overall rating online of 4.2 stars out of 5, with 500 different reviews from Boots shoppers. Lots of people who had bought and used the cream had glowing verdicts of the product, which some have used for years.

One said: "I love this cream. It absorbs into your skin quickly and makes your skin feel very smooth." Another added: "I have been using this for a few years, and it suits my skin. It gives a lovely luminous look. I have lots of comments on how good my skin looks so highly recommend it for sensitive skin."

A third wrote: "I used to have dry flaky patches on my face which have totally disappeared since using this, my skin is soft, even, and feels firmer. My uneven skin tone looks more even, and my fine lines are visibly reduced. Can't rate it highly enough, to me, it's a miracle product!"

There were a few critics, though, as some felt the quality didn't match up to their expectations. Some also found that it caused reactions on their skin, which is why Boots suggests people test with a small patch on their skin to check suitability before applying fully.

One said: "Got this as a present. Don't like it as it was very greasy on my skin and felt more like a sunscreen. Might be better if you have very dry skin." And, one more claimed: "The adverts on tv made me want to buy this and because it stated suitable for sensitive skin, I was sure it would be my new favourite. Unfortunately it made my face sting and my skin was so red, I looked sunburned!"

However, someone else put: "I find this cream gives my skin a lovely glow after use but never sticky feel. Slightly fragranced but nothing off putting. Long lasting too." And, a fifth shared: "Have been using this cream for a few months, it's brilliant. You only need a small amount and your skin feels fresh and hydrated."