Dabur India flags short term sales disruption in Q2 FY26 amid GST changes

FMCG major Dabur India on Tuesday highlighted temporary disruptions in trade post GST Council’s September announcement as consumers deferred purchase to benefit from upcoming lower MRPs.

The GST Council announced major reducted in GST rates in the first week of September, which were set to be effective from September 22. The period between the announcement and implementation, the company witnessed trade disruptions as consumers deferred purchases and distributors, retailers also focused on liquidating the existing higher-priced inventory.

"This resulted in a short-term moderation in sales during the month of September and, consequently, in Q2 FY26," the company said in a statement.

"Despite these headwinds, our non-GST impacted brands like Dabur Honey, Anmol Coconut Oil, Gulabari and Hajmola Zeera have performed well," Dabur India said. "Retail offtakes continued to be resilient, enabling us to sustain market share gains in 90%+ of our portfolio."